Great Rail Journeys, a leading UK-based escorted rail tour operator, has rebranded its budget travel subsidiary under the new name “Railway Touring Company.” This consolidation follows the acquisition of the Railway Touring Company in 2021 and aims to streamline the company’s offerings in the budget travel sector. The newly branded Railway Touring Company will continue to offer a range of affordable rail tours, focusing on popular routes across the UK, Europe, and other destinations. The rebranding is part of a broader strategy to enhance the company’s market presence and attract a wider audience.
The Railway Touring Company is expected to maintain the quality and value that customers have come to expect while introducing new tours and experiences under the unified brand. This move allows Great Rail Journeys to leverage the established reputation of the Railway Touring Company, creating a stronger, more cohesive brand identity in the competitive travel market. The rebranding also reflects the company’s commitment to providing diverse travel options that cater to a wide range of budgets and preferences, ensuring that customers can continue to enjoy memorable rail journeys at various price points.
Great Rail Journeys has a long-standing reputation for offering high-quality escorted rail tours, and this rebranding effort is designed to reinforce that reputation while expanding its reach in the budget travel segment. The Railway Touring Company will offer tours that include scenic journeys through the UK, Europe, and beyond, with a focus on providing value without compromising on the quality of the travel experience.
